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"Playa Vista is emerging as a model development that effectively balances the need for environmental preservation with the demand for housing in the LA basin."

The Planning Report 11/2003
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Dear Friends,
Quick story- A guy I've known now for about 6 years got into Real Estate 3 years ago. He asked me if I would recommend him to everybody on my email list. I don't really like to send out too many emails especially trying to sell people stuff. He was a good guy but I didn't know his work ethic so I politely avoided him for the next 3 years (just joking!). I never did send out his info. because like I said I didn't know what he was about. Recently I received a letter from him. (an actual mailed letter with stamp and everything.) I'm reading this letter,
expecting it to be some sales talk about how he has some great property available. But it's not. Instead he's writing about his Dad's love of wood and carpentry. How his father gave up being a Professor at the University of Oklahoma, moved to Israel, lived on a Kibbutz farm where he was assigned to the carpentry shop. Here his father developed his love for
wood and wood working. Over the years the father grew into one of the  formost authorities in the world on antique wood refinishing. In fact he authored a book Understanding Wood Finishing: How To Select and Apply the Right Finish that is the only book on Woodworking to ever place in the top 1,000 books sold.

Back to the letter my friend sent me. Along with the story of his father my friend also included in the letter a brochure his father created called How To Care for your Furniture. Now what does this have to do with Real Estate? Absolutely nothing. That's the point. It was a well
thought out, entertaining letter with practical and useful information for his clients benefit. He wasn't selling me anything. Now I know his work ethic and the kind of Real Estate agent he would be and have no problem recommending him to everybody. His name is Erik Flexner.

Here is his contact information.
124 Washington Blvd.
Marina Del Ray, CA 90292
phone: 310-306-6526
email: info@theflexnergroup.com

Contact him if you need help with Real Estate or contact him to be put on his mailing list. He will send you useful information on Real Estate and other interesting stuff.

Sincerely,
Ken Baldwin
Friend & Dance Instructor
(Unsolicited email sent to his students)




To Whom It May Concern:
I am writing this letter to recommend the services of Erik Flexner to anyone interested in selling their unit in Villa d’Este or Playa Vista. Earlier this year, Erik sold the only other re-sale in my building. He understands the factors involved in selling Playa Vista better than anyone, as he has closed more properties than any other agent.

Erik has made Playa Vista re-sales the focus of his career as an agent. He is dedicated to maximizing the profits for sellers here. To date, Erik is responsible for the highest price per square foot sale in Playa Vista history.

This commitment means that his service to Playa Vista sellers is second to none. With regard to my own property, He has worked hard to keep a consistent schedule of marketing and showings to find that perfect buyer.

Erik keeps track of the market forces affecting Playa Vista on a daily basis. This means that any moment I call, I can rely on him to always be on my side, listen to my needs and concerns and know exactly what is going on with regard to Playa Vista re-sales.
If you are a seller looking for a professional, dedicated agent to represent your property in Villa d’Este or any other property in Playa Vista, I highly recommend you speak with Erik.

Sincerely,
Christophe Belloncie
Los Angeles, CA 90094




This letter serves as positive reference for Erik Flexner and is directed to the attention of anyone interested in selling his or her property in Playa Vista. Erik exhibited a keen knowledge of the real estate market, not only in the Playa Vista area but the market climate in general. As I understand Erik has sold three properties in The Metro, including ours and has an outstanding record selling more properties in Playa Vista than any other agent.

Erik focuses on Playa Vista and showed our property in an extremely professional and successful manner. He is dedicated to maximizing the profits for interested sellers in the Playa Vista development. To date, Erik is responsible for the highest price per square foot sale in Playa Vista history…on my unit!

I count on Erik to keep me informed of changes and factors relating to Playa Vista. He listens to my concerns and takes action. I am pleased to recommend Erik and if there would be additional information that I may provide, please feel free to contact me at 605 270 2012.


Sincerely,
Scott Allen Lee
Madison, South Dakota 57042





Dear Erik,
I want to take this opportunity to let you know how much I have enjoyed working with you these past three months. You have acted very professionally, always acting in my best interests. Your marketing strategy was ingenious and I know you maximized the net investment return I could expect from my condo in The Esplanade (Playa Vista) building. I entrusted you with making the decisions that as a seller, emotions can play a role. Because I trusted your judgment, we were very happy with the final results of this transaction.

Please feel free to call me if you need anything Erik. I am deeply indebted to you and very happy we had a chance to have paths that crossed. Also, please add me to your client reference listing I would be more than happy to give you a fine and honest recommendation to any prospective client.

Sincerely,
Barry Favro

 

 

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